[vc_row][vc_column][vc_column_text]In recent times there has been many disruptions in the financial advice space, but none more topical than that of the robo-advisor. What does the term robo-advice or advisor mean? Investopedia defines the robo-advisor as an online wealth management service that provides automated, algorithm-based portfolio management advice without the use of human financial planners. Robo-advisors (or robo-advisers) use the same software as traditional advisors, but usually only offer portfolio management and do not get involved in more personal aspects of wealth management, such as taxes and retirement or estate planning. The key to understanding the robo-advisor concept is the fact that programmed software based on algorithms are used to provide a solution to client’s need. The client will complete a set of questions online and the computer provides advice based on the answers given.
Let’s look at the positives and the negatives of the robo-advisor from both the advisor and client’s perspective:
Pro’s:
- The likelihood that it will result in a better-informed decision by the client;
- Possibility of lower fees per investment, i.e. cheaper for the client;
- A quicker and more seamless experience for the client;
- The facilitation of doing business for smaller clients;
- The possibility that it will generate new business;
Con’s:
- Clients’ preference, or need, for face-to-face contact with an adviser;
- The financial planning process is for the most part about understanding a client’s needs, both tangible and intangible. Therefore the inability of the robo-adviser to properly understand the client’s needs;
- Some clients’ lack of access to, or unfamiliarity with, technology;
- After sales services is questionable once the client’s needs change i.e. the review process. The flexibility of the product is therefore still a question mark.
The Reality
The South Africa Investment Panorama (SAIP) conducted a research study in 2016 and the results were very interesting. Only 27% of the Independent Financial Advisers (IFA) group saw robo-advice as an opportunity, whilst only 19% saw it as a threat. Younger IFA’s are more likely to see robo-advice as an opportunity. This means that there is neither excitement nor a great concern over this new innovation. The research has also shown that robo-advice is on the radar of most IFAs, but the younger demographic is more optimistic about its potential.
The international trend has shown that even though there is interest, people still prefer the human connection. Large Investments have been made to build powerful tools like Nutmeg.com, Betterment & Convestor. The study, “Financial Planning in 2015: Today’s Demands, Tomorrow’s Challenges,” was conducted by the Financial Planning Association and polled 771 financial professionals. When asked how robo-advisor technology will be integrated, respondents discussed using it as a supplement to the advice they provide, outsourcing investment management to technology to focus on the value-add side of the business, creating a segmented service offering and targeting younger or cost-conscious clients.
So what do we make of this?
There is little doubt that the robo-advisor is a big part of the future of financial advice but there is doubt whether it will completely replace the face-to-face interaction with the client. The impact internationally has not been as great as anticipated and since we tend to follow international trends, there is a question mark about when the change will start to have a significant impact in South Africa.
We at Ultima Financial Planners value the personal interaction with our clients very highly and it enables us to understand the client’s needs and goals. This provides us with the pieces of a puzzle to be solved and we revel in the thought of solving these unique puzzles.
Therefore although we realise the changing environment, we still believe the face-to-face of financial advice is here to stay.
Sources: SAIP 2016 – Seeking Greater Efficiency, Investorjunkie.com & Investopedia.com[/vc_column_text][/vc_column][/vc_row]