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The difference between a financial planner and a broker

Lifestyle Financial Planner

CFP® Professional accredited financial planning done well. It’s all about clients, their lives, and how money can help them maintain and retain the life they really want. Think collaboration, co-planning and coaching rather than sales or consulting therefore more relational than transactional. Lifestyle Financial Planners invite and consult clients to the planners’ office space, similar to a doctor or an attorney’s office. Lifestyle Financial Planners are independent and are able to do research to find the best possible solutions for each planning scenario and are not tied to a specific set of products or solutions.

People willingly pay for this experience.

All Ultima’s Lifestyle Financial Planners are CFP® qualified planners (or in the process of obtaining the qualification) and are remunerated based on fixed salaries.

Broker

Brokers act for the industry and sell products for sales commissions. Brokers are remunerated based on the amount of products sold and not the advice given, therefore conflicts of interest are high and salespeople struggle on the transaction treadmill, without creating any lasting business value. Brokers generally travel to clients and enter the client’s space for consultations. Brokers are generally linked to a specific service provider and tied to a certain set of products or solutions.

Request a lifestyle financial planning meeting

Contact us

Having a detailed financial plan provides you with a strategy to make practical financial decisions in all aspects of your life. Following and sticking to a plan allows you the best possible chance of success in achieving your life goals and long-term financial security.

Ultima can provide you with a financial plan that will enable you to maximize your income.

Physical Address:

73 Kariba St, Lynnwood Glen, Pretoria, 0081

Telephone:

+ 27 12 348 1386

Fax:

+ 27 12 348 3706

Email:


Having a detailed financial plan provides you with a strategy to make practical financial decisions in all aspects of your life. Following and sticking to a plan allows you the best possible chance of success in achieving your life goals and long-term financial security.

Ultima can provide you with a financial plan that will enable you to maximize your income.

Contact info

Physical Address:

73 Kariba St, Lynnwood Glen, Pretoria, 0081

Telephone:

+ 27 12 348 1386

Fax:

+ 27 12 348 3706

Email:

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God Bless and Happy Planning