South Africa’s Financial Wellness – How Are We Doing?

When someone talks about saving, it is usually in the context of saving for retirement. While this is a major undertaking and deserving of a lot of attention, there needs to be more focus on the overall level of savings within our South African households. 

Shocking statistics from 2019 revealed that over 80% of South African households cannot afford to suffer a financial setback of as little as R10,000; this suggests that South African households lag behind the world (the best savers being the likes of Germany and the Scandinavian countries). 

The 2018 Momentum/UNISA Household Wellness Index, which was released at the end of 2019, painted a worrying picture for South African households. While our overall situation did not deteriorate from 2017, the situation has not improved either. 

Setting the scene

The Index provides information specifically designed to empower us to accelerate our financial success.

It strives to paint the picture of household savings and focuses on issues like:

  • What are the varying states of the financial wellness of South African households, and why?
  • Which factors (within and beyond their control) affect the financial success of these households?
  • What practical tips will help accelerate financial success?
The state of financial wellness in South Africa

The Index points out that despite the tough economic environment of 2018, the state of South African households remained flat when compared to 2017. What is worrying is that the Index showed that the financial wellness of households in 2018 is only slightly higher than Index figures from four years ago.

Why are South African households finding it hard to grow financially? If they have faced a similar situation for several years now, surely they should have come up with some coping mechanisms?

According to the Index, this sluggish growth can be attributed to:

  • Strong international economic growth in 2018 should have assisted the domestic economy, but it didn’t – South Africa’s economic growth rate almost halved from 2017; 
  • Electricity shortages and state capture negatively impacted growth;
  • The number of additionally unemployed individuals increased (on average) by 337,000 while the number of gainfully employed increased by just 225,000;
  • Household gross income was hit by higher income taxes while working days decreased as a result of increased labour strikes, (from 480,000 in 2017 to 1.95 million in 2018).
Small changes make a huge impact

Many of these factors are beyond the control of most us. However, there are some factors that affect households that can be addressed by sitting down with your financial advisor and coming up with a plan of action. 

  • Smaller salary increases contributed to lower overall increases in households’ gross income. Saving where possible is important; 
  • Households experienced limited asset growth. However, some gained in this department thanks to diversification and growth in non-financial assets. This needs to continue to grow; 
  • Low levels of financial literacy (among consumers) and high levels of financial vulnerability (among lower- and middle-income groups) still place considerable constraints on household finances. This is where the value of your financial advisor comes to the fore; and 
  • A lack of proper financial planning with specific goals and limited accessibility to financial experts had a negative impact on personal empowerment.
Steps in the right direction

There are a few discussions that you can have with your financial advisor to improve your overall financial position. Apart from the important discussion around budget, there is the discussion around improving your, and your family’s, financial literacy. The more informed you are, the better the financial decisions that you will make. 

Investing in education, beyond the ambit of financial literacy, is an investment that can significantly increase the future financial wellness of your family. Recent statistics show that in order to educate a child (in a “Model C” school, and then university) from Grade R to the end of their undergraduate degree will cost most South Africans an estimated R5 million. This will obviously increase on a yearly basis and constitutes a huge investment. 

This type of investment is one that may be beyond the means of many households. However, if a household can afford to make sacrifices to provide for their children’s education, it is a serious consideration. The Index shows that there is a definite correlation between education levels and employment levels. 

The Index points out that over the past three years the upward trend in households’ educational attainment had a positive impact on the Index. Sitting down with an expert and planning for how to save for your child’s education is a vital component of your financial wellness and a key service offered by financial advisors. 

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